Apple has appointed Todd Teresi, the former
vice president of Adobe Systems Inc to head its iAd mobile-advertising business,
three people familiar with the matter told the Bloomberg.
Teresi has had roles at a number of technology
companies, most recently Adobe Systems, where he was vice president and general
manager of the company's media solutions group. Prior to that he held roles at
Quantcast, Yahoo, and PriceWaterhouseCoopers.
Teresi, the former vice president of Adobe's media solutions group, was brought
in to lead Apple's mobile advertising platform, that has lagged companies like
Google in the mobile ad business as it only works on Apple devices and costs
more, the report said.
iAd, introduced in July 2010, was Apple's answer
to Google's AdMob advertising service. It allows third-party developers to
directly embed advertisements into their applications and gives them a cut in
advertising revenue.