Google Engineers team continues to work to improve speed of web browsing You Tube video streams and search queries Indeed the search engine giant even built a Domain Name System to help Web pages load faster, and it is now looking at other ways of accelerating data packets traversing the Internet between computers and servers.
Working With TCP:
The company team work on main method of
transmission medium TCP (Transmission Control Protocol). TCP is used for send
data from web page application and many more content send server to client and
client to server by network. In current scenario mostly browser give the facility you can open n number of
site as same time. it mean n number of TCP connection is make the data request, a practice that a great degree of latency.
Engineers search a new way to save the round trips of TCP
connections. Increasing the size of initial congestion windows of TCP
after this company claimed saved latency of data transfers by more 10 percents
and it also reduce the initial time of 3 seconds to 1 second Google team
is also work on another approach that is TCP Fast Open (T F O). In this approach
reduced 10 percent on average page load time and as much 40 percent on other
instance and the second technique is used by Google teams that is Proportional Rate
Reduction (PRR) for TCP this is a new loss recovery algorithm that smoothly re
transmit to recovering a losses during network congestion. And the teams of
Google's Engineers proved that this is faster than all old technique.
For Advertising
Fast searches is beneficial for more
advertising contents like video images serves. If Google can match more
contents. It gives more ads to company and more ads more money. where
online ads comprise 97 percent of its revenue each year. So the company want
increase his search ads business so the its main focus on showing the more
contents via You Tube and other search.