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Twitter starts advertising for small businesses

by Mahesh Chand on Feb 18, 2012

Recently in an announcement, Twitter is unveiling an advertising system that will enable advertisers to create and manage their marketing campaigns and budgets without having to deal with sales representatives.
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Twitter starts advertising for small businesses

I always wonder why Twitter is so popular and how will it make money. I also thought that tweeting and being on twitter is a big time waste but slowly I am learning the concept and the theory behind twitter followers and twitter marketing. Thanks to Harrison Lee, co-founder and CMO at Tweetalicious , a daily deals tweet shop.

I found twitter has better impact on your followers than displaying traditional banner ads. People usually follow what they are interested in and what they believe in. That makes more sense.

Recently in an announcement, Twitter is unveiling an advertising system that will enable advertisers to create and manage their marketing campaigns and budgets without having to deal with sales representatives. This advertising system may be similar to Google Adwords where advertisers can sign up and create a campaign, budget and target their audience.

Here is another interesting story. Since twitter is a hot commodity, may already be worth $10 Billion now so any business wants to use twitter to advertiser, they will have to go through American Express credit card only. This is another way twitter makes premium dollars. In a deal, American Express will buy $100 in Twitter ads for each of the first 10,000 qualified businesses in the U.S. that sign up at http://ads.twitter.com/amex .

In an interview, Twitter CEO Dick Costolo said, "I don't look at what other companies are doing," he said. "We don't think in terms of building this company for a particular IPO date. We are trying to build this company for the long term."

Twitter may be the the second most popular social media networking online community after Facebook. Who knows the actual numbers but Facebook may have over 800 million users and Google+ may get 400+ million users by the end of year 2012. 

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