Twitter starts advertising for small businesses
I always wonder why Twitter is so popular and
how will it make money. I also thought that tweeting and being on twitter is a
big time waste but slowly I am learning the concept and the theory behind
twitter followers and twitter marketing. Thanks to Harrison Lee, co-founder and
CMO at Tweetalicious , a daily
deals tweet shop.
I found twitter has better impact on your followers than
displaying traditional banner ads. People usually follow what they are
interested in and what they believe in. That makes more sense.
Recently in an announcement, Twitter is unveiling an advertising
system that will enable advertisers to create and manage their marketing
campaigns and budgets without having to deal with sales representatives. This advertising
system may be similar to Google Adwords where advertisers can sign up and
create a campaign, budget and target their audience.
Here is another interesting story. Since twitter is a hot commodity,
may already be worth $10
Billion now so any business wants to use twitter to advertiser, they will
have to go through American Express credit card only. This is another way
twitter makes premium dollars. In a deal, American Express will buy $100 in
Twitter ads for each of the first 10,000 qualified businesses in the U.S. that
sign up at http://ads.twitter.com/amex .
In an interview, Twitter CEO Dick Costolo said, "I
don't look at what other companies are doing," he said. "We don't
think in terms of building this company for a particular IPO date. We are
trying to build this company for the long term."
Twitter may be the the second most popular social media networking online community after Facebook. Who knows the actual numbers but Facebook may have over 800 million users and Google+ may get 400+ million users by the end of year 2012.