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Online Sales increase 24.3% on Black Friday
by
Dinesh Beniwal
on
Nov 28, 2011
Black Friday was a hot topic on social media channels, too. Visits to Twitter and Facebook were likely to yield chatter about Black Friday sales, out-of-stock items, parking troubles and long lines.
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Comments: 0 Views: 405
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According to
IBM's study of 500 retailers, online sales on Friday were up 24.3% over last
year, suggesting that people stayed home to avoid the crowds and in-store havoc.
Apple is rumored to have had its best-ever day of sales, and Amazon has
confirmed that Black Friday sales for Kindle devices were up four times from
last year. Meanwhile, those that braved the stores namely Walmart — played
witness to some alarming crowd scuffles.
The iPad proved to be the king of post-Thanksgiving retail -- its users were
more likely to purchase than other mobile users, with conversion rates reaching
4.6%.
E commercesales increased from last year in many retail sectors, from home to
apparel to beauty, and web traffic catapulted department store sales to 59%
higher than last year's Black Friday.
Black
Friday was a hot topic on social media channels, too. Visits to Twitter and
Facebook were likely to yield chatter about Black Friday sales, out-of-stock
items, parking troubles and long lines. The volume of Black Friday chatter was
110% more than last year, and there was "a spike in positive sentiment" around
and anticipation for Cyber Monday.
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