Nokia which is a Finnish cell maker is going to launch their first
smartphones named as asha 300 and asha 200 this month in India. it his first smartphone which is
based on windows operating system will be available soon in next month to the
indian market. Unveiled with much fanfare at its global even in London in
October, Nokia's Asha phones were announced in India. The phones, Asha 300 and
Asha 200, run on Symbian S40 operating software. They are a crucial part of
Nokia's strategy in India and African countries. While Asha 200 will be
available from mid-December, Asha 300 will hit Indian market in early January.
Further the Finnish company hopes that with Asha phones it will be able to woo
younger and price-conscious consumers even as it targets the smartphone segment
with devices running on Windows Phone 7.
In markets like India, Nokia has faced stiff
competition from local players like Micromax and Karbonn. Though it is still
market leader in the country, its share has come down by over 20% in the last
few years. "At Nokia, we
strive to offer our consumers the best technology suited to them through
affordable and relevant innovations. Nokia Asha 200 and Asha 300 will set new
benchmarks in the mobile internet and music space," said D Shivakumar, managing
director at Nokia India. Both phones will be compatible with Nokia's 'unlimited
music service'. While the company did not announce any prices for
the three phones, sources said that all of them are likely to cost between Rs
4000 to Rs 6000. Further Nokia also said that its music service, which was so
far available only on a few high-end phones, will be now open to all phones
running on Symbian 40 operating software.