Microsoft
which is a software giant has
launched the new version of its customer relationship management solution 'CRM
R7 2011' in India, with integrated social networking capabilities. "CRM R7 2011
integrates social capabilities into Microsoft Dynamics CRM and further
strengthens service and marketing processes for businesses. "Its integration
with Office 365 makes the value proposition for customers even more compelling,"
Microsoft Dynamics India Group Director Subhomoy Sengupta told reporters here.
Further it is said that CRM solutions help companies to manage interactions with
their customers, clients and sales prospects.
Therefore having integrated social features,
employees within an organization would be able to interact real-time,
strengthening lead generation and accelerating customer and influences outreach,
Sengupta said. Micro-blogging will help users follow important real-time
business events and activities through social media.
The software is also accessible
through the Windows 7 phone and cloud.
"The new CRM update delivers
social capabilities allowing our customers to build more productive
relationships. The social productivity service reinforces our commitment to
deliver familiar, connected and intelligent experiences," he said.