Brand Guidelines · v1.0 · 2026

Enterprise discipline.
AI-Native execution.

How we look, sound, and show up.

Mindcracker Inc. · Serving American enterprises since 2003
Mindcracker · Brand 01

01, The logo

AThe wordmark

Our logo pairs orange “mind” with blue “cracker,” divided by the cracked-mind motif, a mind, cracked open. It is the single most important expression of the brand. Use the master artwork; never recreate it.

Primary logo
✓ Clear space, keep ≥ ½ logo height clear
Clear space
Knockout, single color on busy/dark
White logo

Don't recolor, stretch, rotate, add effects, or place the logo on low-contrast backgrounds. Do give it room to breathe and keep it horizontal.

Mindcracker · Brand 02

02, Color

BPalette

A deep, near-black canvas gives the brand its calm, technical confidence. Signal Blue carries emphasis and interactivity. Brand Orange is reserved, primary actions and key accents only. Purple is a rare editorial accent.

Ink Black
#06080F
Surface
#0B0F1A
Surface Raised
#11172A
Paper
#E8ECF5
Signal Blue
#4DA6E8
Deep Blue
#2F6FD0
Brand Orange
#D26A1E
Accent Purple
#A78BFA

Rough balance: ~80% dark surfaces, ~15% ink/paper text, ~5% blue + orange accent. Orange should never dominate a layout.

Mindcracker · Brand 03

03, Typography

CType system

Three typefaces, each with a clear job. Restraint keeps the system sharp.

INTER TIGHT, Display & body · 300/400/500/600
We put AI into production.
JETBRAINS MONO, Labels, numbers & data · 400/500/600
01, ENTERPRISE AI · 242M+
NEWSREADER, Editorial accent · italic 300/400
Enterprise discipline.

Headlines: Inter Tight, light weight, tight tracking. Labels and metrics: JetBrains Mono, uppercase, wide tracking. Use Newsreader italic sparingly, pull quotes and signatures only.

Mindcracker · Brand 04

04, Voice

DHow we sound

Direct, expert, and grounded. We are the firm that ships, so we write like operators, not marketers. Confidence without hype. Specifics over adjectives.

We do

  • Lead with the outcome, not the technology
  • Use concrete numbers and plain words
  • Make one sharp claim, then back it
  • Respect the reader's intelligence

We don't

  • Lean on buzzwords (“leverage,” “synergy,” “unlock”)
  • Overpromise or hype the frontier
  • Use em dashes as a verbal tic
  • Stack contrarian put-downs

“Software is only real when it ships and survives contact with the business.”

Mindcracker · Brand 05

Questions about the brand?

Let's talk.

For brand approvals, co-marketing, or the source files, reach the team at [email protected].

mindcracker.com · New York · Philadelphia · DC · London · New Delhi
Mindcracker · Brand · v1.0 06